Market research

BBC designs research studies, carries out the research activities, analyzes the data collected, and writes final reports involving:

• Primary research such as customer surveys or focus groups
• Interviews of opinion leaders to identify significant market trends
• Competitive intelligence gathering and analysis
• Market size and segmentation analysis
  

Examples:

• Medical device for the treatment of brain aneurysms and other vascular lesions
• Anti-sense drug for non-Hodgkin's lymphoma and prostate cancer