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BBC designs research studies, carries out
the research activities, analyzes the data collected, and writes
final reports involving:
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Primary research such
as customer surveys or focus groups |
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Interviews of opinion leaders to identify
significant market trends |
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Competitive intelligence gathering
and analysis |
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Market size and segmentation analysis |
Examples:
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Medical device
for the treatment of brain aneurysms and other vascular lesions |
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Anti-sense drug for non-Hodgkin's
lymphoma and prostate cancer |
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