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market research

BBC designs research studies, carries out the research activities, analyzes the data collected, and writes final reports involving:

Primary research such as customer surveys or focus groups
Interviews of opinion leaders to identify significant market trends
Competitive intelligence gathering and analysis
Market size and segmentation analysis


Examples:
Medical device for the treatment of brain aneurysms and other vascular lesions
Anti-sense drug for non-Hodgkin's lymphoma and prostate cancer

 

 
 
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